The John R. Oishei Foundation and the Health Foundation for Western & Central New York are pleased to Introduce "StoryGrowing WNY," a Unique Communications Capacity-Building Program.
Stories have the power to inform and inspire, excite and empower. But for most non-profits, capturing the essence of the organization and its impact is easier said than done. The John R. Oishei Foundation and the Health Foundation for Western & Central New York are pleased to present “The Right Story Changes Everything” workshop on August 22, 2017 from 9 a.m. to 1 p.m. at The Lexus Club at Key Bank Center. The free workshop will be led by Andy Goodman, co-founder and director of The Goodman Center, and internationally recognized speaker, author and consultant known for his workshops on storytelling.
“The Right Story Changes Everything” workshop is open to all staff and board members of any non-profit organization in WNY. Coffee and a continental breakfast will be offered at 8:30 a.m. Parking is free in the Key Bank Center parking ramp.
Registration is required at storygrowingwny.org and must be completed by August 8, 2017.
“The Right Story Changes Everything” is the kick-off event for the nine-month training program “StoryGrowing WNY,” designed to help local organizations harness the power of storytelling and nurture their growth through effective branding and communications. Working directly with a variety of local professionals, WNY non-profits will learn how to balance emotional and rational messaging, target the right audiences, make efficient use of digital and social tools, and much more.
Attendance at the August 22, 2017 workshop will act as a prerequisite to participation in StoryGrowing WNY - only attendees of “The Right Story Changes Everything” will be invited to apply.
“StoryGrowing WNY” is presented by the Health Foundation for Western and Central New York. and The John R. Oishei Foundation as part of a collaborative capacity-building effort.